The best lost-dog poster you never make

Tobi is a smart collar. Live GPS, a light you can see from the porch, and a charging mat that goes under her bed.

Get Tobi

$149. Membership $9.99 a month.

Five dogs side by side, each wearing a Tobi collar
2:14 PM Out the gate
Live On the map now

Live location

Where she is. Not where she was.

Most dogs that make it home are found within the first day. Tobi puts a live dot on the map from the moment she's out the gate, so the first hour is spent walking toward her — not posting, not waiting for a neighbor to call.

Seventy percent of lost dogs are found within a mile of home. The problem was never distance. It's time.


  • 70% Found within a mile of home
  • Day one When most dogs are found
  • Two ways Your phone, or the collar itself

Near you, your phone reads the collar directly. Away, the collar reports on its own.

The Tobi charging mat under a dog bed

Every other collar comes off to charge. This one doesn't.

A charging mat goes under her bed. She sleeps on it; Tobi charges through it. No charger on the counter, no night with the collar off — because the night the collar is off is the one you'll remember.

Open it with your coffee.

Her night, her steps, her day — and the map, always one tap away.

THE MAP

Where she is. Not where she was.

The first hour is spent walking toward her — not posting, not waiting for a neighbor to call. Map or satellite, and the trail of where she went.

THE DAY

Every walk, counted. Every night, on the record.

Steps, rest, and the shape of her day. Tobi notices when the pattern changes. What it means is between you and your vet.

THE YARD

Draw the yard. Get told when she leaves it.

Drag the handles around your actual fence. It doesn't have to be a rectangle. Then forget about it.

Looks like a bone. Works like a brain.

The Tobi Smart Collar laid flat, seen from above
The Tobi collar being unboxed

A dog collar for this decade.

Tap the collar with any phone. Her name, her people, her vet, and what to do next — no app required for the person who found her.

Get Tobi

It takes a village. Give the village a map.

Get Tobi
A weimaraner wearing a Tobi collar
A doberman, close up, wearing a Tobi collar
A miniature pinscher wearing a Tobi collar
A shiba inu wearing a Tobi collar